Macbeth Essays (333 words) - Characters In Macbeth, Free Essays

Macbeth Essays (333 words) - Characters In Macbeth, Free Essays Macbeth Macbeth If it hadnt been for the three witches, Macbeth would never have killed Duncan nor Banquo. Macbeth, also would not have been killed my Macduff. The three witches are the reason that everything happened the way the they did. In the beginning of the play, the three witches prophecized that Macbeth would become Thane of Cawdor adn the King of Scotland. In the near future Macbeth became the Thane of Cawdor because of his valiant efforts in the war. Macbeth started to think about the witches proheciesand started to become a little ambitious. With the constant nagging and mockery of Lady Macbeth, Macbeth decides to go through with the murder of Duncan. Thus, another one of the witches prophecies was fulfilled. The witches also prophecized that Banquos sons will be kings. In the worry of Banquo finding out about the murder of Duncan and the thought of Banquos son, Fleance, Macbeth hires a few asassins to murder Banquo and his son. Later,three ghosts appear in front of Macbeth. First, an armored head appears and warns Macbeth to beware of Macduff. Second, a bloody child appears telling Macbeth that no man born a woman should harm him. Third, a child holding a tree, tells Macbeth that he is safe until Birnham Woods comes to Dunsinane. After the three ghosts visit Macbeth, the apparition of Banquo appears. Following Banquo is seven of his descendants, all of which were deceased kings. The first of the three warinings from the ghosts comes true when macduff allies with Malcolm, one of Duncans sons. Together they plan to retake the throne of Scotland. Macduff and Malcolm plan to use the leaves and branches of Birnham Woods as camouflage. Before Macbeth is killed, he remembers the third ghost that stated that no man born a woman should harm him. Macduff then explains that he he was razed out of his mothers stomach, which means that he was not born a woman. All three of the warnings from the ghosts came true. This is why I believe that if Macbeth had never spoken to the three witches, none of this would have happened.

Francis Marion, The Swamp Fox

Francis Marion, The Swamp Fox A prominent American officer during the American Revolution, Brigadier General Francis Marion played a key role in the wars southern campaigns and earned the moniker The Swamp Fox for his exploits as a guerilla leader. His military career began with the militia in the French and Indian War during which he fought the Cherokees on the frontier. When the war with Britain began, Marion received a commission in the Continental Army and helped defend Charleston, SC. With the citys loss in 1780, he commenced a career as a highly effective guerilla leader that saw him employ hit and run tactics to win numerous victories over the British. Early Life and Career Francis Marion was born around 1732 on his family plantation in Berkeley County, South Carolina. The youngest son of Gabriel and Esther Marion, he was a small and restless child. At age six, his family moved to a plantation in St. George so that the children could attend school in Georgetown, SC. At the age of fifteen, Marion embarked on a career as a sailor. Joining the crew of a schooner bound for the Caribbean, the voyage ended when the ship sank, reportedly due to being struck by a whale. Adrift in a small boat for a week, Marion and the other surviving crew finally reached the shore. French and Indian War Electing to remain on land, Marion began working on his familys plantations. With the French and Indian War raging, Marion joined a militia company in 1757 and marched to defend the frontier. Serving as a lieutenant under Captain William Moultrie, Marion took part in a brutal campaign against the Cherokees. In the course of the fighting, he took note of Cherokee tactics which emphasized concealment, ambush, and utilization of terrain to gain an advantage. Returning home in 1761, he began saving money to purchase his own plantation. American Revolution In 1773, Marion achieved his goal when he bought a plantation on the Santee River about four miles north of Eutaw Springs which he dubbed Pond Bluff. Two years later, he was elected to the South Carolina Provincial Congress which advocated for colonial self-determination. With the outbreak of the American Revolution, this body moved to create three regiments. As these formed, Marion received a commission as a captain in the 2nd South Carolina Regiment. Commanded by Moultrie, the regiment was assigned to the Charleston defenses and worked to build Fort Sullivan. With the completion of the fort, Marion and his men took part in the defense of the city during the Battle of Sullivans Island on June 28, 1776. In the fighting, a British invasion fleet led by Admiral Sir Peter Parker and Major General Henry Clinton attempted to enter the harbor and was repulsed by Fort Sullivans guns. For his part in the fighting, he was promoted to lieutenant colonel in the Continental Army. Remaining at the fort for the next three years, Marion worked to train his men before joining the failed Siege of Savannah in the fall of 1779. Going Guerilla Returning to Charleston, he fortuitously broke his ankle in March 1780 after jumping from a second-story window in an effort to escape a bad dinner party. Directed by his doctor to recuperate at his plantation, Marion was not in the city when it fell to the British in May. Following subsequent American defeats at Moncks Corner and Waxhaws, Marion formed a small unit of between 20-70 men to harass the British. Joining Major General Horatio Gates army, Marion and his men were effectively dismissed and ordered scout the Pee Dee area. As a result, he missed Gates stunning defeat at the Battle of Camden on August 16. Operating independently, Marions men scored their first major success shortly after Camden when they ambushed a British camp and liberated 150 American prisoners at Great Savannah. Striking elements of the 63rd Regiment of Foot at dawn, Marion routed the enemy on August 20. Employing hit-and-run tactics and ambushes, Marion quickly became a master of guerilla warfare using Snow Island as a base. As the British moved to occupy South Carolina, Marion relentlessly attacked their supply lines and isolated outposts before escaping back into the regions swamps. Responding to this new threat, the British commander, Lieutenant General Lord Charles Cornwallis, directed Loyalist militia to pursue Marion but to no avail. Routing the Enemy Additionally, Cornwallis ordered Major James Wemyss of the 63rd to pursue Marions band. This effort failed and the brutal nature of Wemyss campaign led many in the area to join the Marion. Moving sixty miles east to Ports Ferry on the Peedee River in early September, Marion soundly defeated a superior force of Loyalists at Blue Savannah on September 4. Later that month, he engaged Loyalists led by Colonel John Coming Ball at Black Mingo Creek. Though an attempt at a surprise attack failed, Marion pressed his men forward and in the resulting battle were able to force the Loyalists from the field. In the course of the fighting, he captured Balls horse which he would ride for the rest of the war. Continuing his guerilla operations in October, Marion rode from Ports Ferry with the goal of defeating a body of Loyalist militia led by Lieutenant Colonel Samuel Tynes. Finding the enemy at Tearcoat Swamp, he advanced at midnight on October 25/26 after learning that the enemy defenses were lax.  Using similar tactics to Black Mingo Creek, Marion split his command into three forces with one each attacking from the left and right while he led a detachment in the center. Signaling the advance with his pistol, Marion led his men forward and swept the Loyalists from the field. The battle saw the Loyalists suffer six killed, fourteen wounded, and 23 captured. The Swamp Fox With the defeat of Major Patrick Fergusons force at the Battle of Kings Mountain on October 7, Cornwallis became increasingly concerned about Marion. As a result, he dispatched the feared Lieutenant Colonel Banastre Tarleton to destroy Marions command. Known for laying waste to the landscape, Tarleton received intelligence regarding Marions location. Closing on Marions camp, Tarleton pursued the American leader for seven hours and across 26 miles before breaking off the pursuit in the swampy territory and stating, As for this damned old fox, the Devil himself could not catch him. Final Campaigns Tarletons moniker quickly stuck and soon Marion was known widely as the Swamp Fox. Promoted to brigadier general in the South Carolina militia, he began working with the new Continental commander in the region, Major General Nathanael Greene. Building a mixed brigade of cavalry and infantry he conducted a failed attack on Georgetown, SC in conjunction with Lieutenant Colonel Henry Light Horse Harry Lee in January 1781. Continuing to defeat the Loyalist and British forces sent after him, Marion won victories at Forts Watson and Motte that spring. The latter was captured in conjunction with Lee after a four-day siege. As 1781 progressed, Marions brigade fell under the command of Brigadier General Thomas Sumter. Working with Sumter, Marion took part in a fight against the British at Quinbys Bridge in July. Forced to withdraw, Marion split from Sumter and won a skirmish at Parkers Ferry the following month. Moving to unite with Greene, Marion commanded the combined North and South Carolina militia at the Battle of Eutaw Springs on September 8. Elected to the state senate, Marion left his brigade later that year to take his seat at Jacksonboro. Poor performance from his subordinates required him to return to command in January 1782. Later Life Marion was re-elected to the state senate in 1782 and 1784. In the years after the war, he generally supported a lenient policy toward the remaining Loyalists and opposed laws intended to strip them of their property. As a gesture of recognition for his services during the conflict, the state of South Carolina appointed him to command Fort Johnson. Largely a ceremonial post, it brought with it an annual stipend of $500 which aided Marion in rebuilding his plantation. Retiring to Pond Bluff, Marion married his cousin, Mary Esther Videau, and later served at the 1790 South Carolina constitutional convention. A supporter of the federal union, he died at Pond Bluff on February 27, 1795.

Self Actualization Essay Example | Topics and Well Written Essays - 2000 words

Self Actualization - Essay Example Self-actualization is a psychological concept accredited to Kurt Goldstein, defined as an instinctive human need to make the most of their abilities and to strive for fulfillment of their potential. In Maslow's expansion of Goldstein's concept, an individual reaches self-actualization when they feel assured of their physiological security, affiliations and affections, and their respect. In Maslow's terms, "What a man can be, he must be (Maslow, 1943)." Self-actualization can be described in layspeech as self-fulfillment. Though the term carries various implications and nuances depending upon the academic, its essence is of happiness and fulfillment. Paxton and Turner paraphrase Shostrom: Overall, Shostrom's theory of self-actualization is one that emphasizes positive mental health and psychological adjustmentActualizing persons are viewed by Shostrom as individuals who are willing to take the risk of being themselves and to respond according to how they feel in the present, rather than adhering to rigid patterns of the past or to inflexible goals of the future. Two concepts that are central to Shostrom's theory of actualizing are inner-direction and time competence. Shostrom describes actualizing persons as being inner-directed, meaning that the motivation for their behavior comes from within, not from external influences. The importance of the concept of inner-direction to Shostrom's theory is illustrated by the fact that he describes inner-direction as a goal of self-actualizing and a central tenet Time competence, another characteristic of actualizing individuals, refers to the ability to live in the here-and-now rather than predominantly living in the past and/o r in the future (66). Self-actualization is intimately related to identity-the concept of fulfillment grows from one's perception of self. "The reflected self is composed of three elements: The self-concept (SC)-a person's perception of himself or herself; the Perceived Self-Concept (PSC)-a person's perception of others' evaluations of him or her; and the Social Self-Concept (SSC)-others' actual evaluations of a person (Schafer et al, 168)." The well-known Chilean sociologist Max-Neef has inextricably nine components of fulfillment and actualization in his matrix of needs-satisfactions. According to Max-Neef, people and communities reach fulfillment when they have access to the following: Basic subsistence (food, shelter, work), Protection (rights, family, security), Affect (friends, family, partners or spouses), Understanding (education, policy, and communications which orient one in their social context), Participation (rights, responsibilities, and obligations), Recreation (games, shows, parties, leisure), Creation (abilities, talents, methods, and skills), Identity (symbols, language, customs, sexuality, values, and roles), and Freedom (civil rights and equality) (Max-Neef, 1986). Fundamental Human Needs Being (qualities) Having (things) Doing (actions) Interacting (settings) subsistence physical and mental health food, shelter work feed, clothe, rest, work living environment, social setting protection care, adaptability autonomy social security, health systems, work co-operate, plan, take care of, help social

Tort Law - Principles limiting actions in negligence against public Essay

Tort Law - Principles limiting actions in negligence against public bodies - Essay Example This essay also analyses how the exclusionary rule compares to other principles used by the court to limit claims in negligence against public bodies. The Rule in Hill v Chief Constable of West Yorkshire In Hill, the plaintiff’s son was the last victim of a serial killer known as the Yorkshire Ripper. The plaintiff claimed that had it not been for police negligence in detecting and apprehending the Yorkshire killer, her daughter would not have been murdered by him. The court ruled that the police do not owe the public a general duty of care in terms of apprehending criminals that are not known, unless failure to exercise care results in more risks. Moreover, police do not owe a general duty of care to individuals except in circumstances where there is proximity of relationship between the police and an identified victim.3 Lord Keith acknowledged that there may be a number of circumstances in which there may be a duty of care to the general public in the conduct of a number of activities that may require a higher standard of care. However, it is unreasonable to expect this kind of general duty to be applied to the activities that police conduct. Lord Keith went on to state: The general sense of public duty which motivates police forces is unlikely to be appreciably reinforced by the imposition of such liability so far as concerns their function in the investigation and suppression of crime. From time to time they make mistakes in the exercise of that function, but it is not to be doubted that they apply their best endeavours to the performance of it.4 It would therefore appear that in formulating and justifying the exclusionary rule, there is an assumption that in the investigation and suppression of crimes, police put forth their best efforts and any missteps are regarded as excusable errors. Such an assumption is unrealistic, but at the same time, police are accountable for intentional torts in terms of assault and battery. In such instances, proximity is clearly established. The court was very careful to emphasize that the exclusionary rule would apply only in some instances.5 Lord Keith clearly stated that it would be unreasonable to impose a duty of care I â€Å"some instances† as this â€Å"may lead to the exercise of a function being carried on in a detrimentally defensive frame of mind†.6 The court explained that the specific instances where it would be unreasonable to impose liability on police would be instances in which police were conducting investigations and suppressing crimes. Lord Keith specifically stated that the likelihood of the police conducting their duties with a â€Å"defensive frame of mind† when conducting investigations â€Å"cannot be excluded†.7 Thus liability could not be imposed when police were conducting investigations and this part of the ruling was prefaced by the presumption that police conduct their investigations putting forth their best efforts. The justification for the exclusionary rule may therefore be counterproductive. In safeguarding against the risk that police may become too distracted by the prospects of being found liable for negligence in the performance of

Searles Speech Acts An Analysis

Searles Speech Acts An Analysis Discuss Searles Speech Acts (include Felicity Conditions and Performatives) Searle took a philosophy of language approach to speech acts in an attempt to give philosophically illumination description of general features of language He aimed to answer various question in his approach; What is the difference between saying something and meaning it? How does the hearer understand what is meant? (Searle,1969). The term speech acts is used to define an utterance that has performative function in language and communication (Searle 1969) and was originally used by his mentor J.L. Austin in his theory of lectionary, illocutionary and perlocutionary acts. Drawing on these linguistic practices of Austin, Searle used his framework to base his own thesis that talking is performing acts according to rules. In the next sections I shall refer to Searles main scope of speech acts in terms of linguistic categorization and a rule-governed language. When it comes to explaining speech acts Searle suggests three different concepts; rules, prepositions and meaning. He was particularly interested in the illocutionary act of promising performatives and so set out to describe these concepts based on the conditions of this performance of promising. As part of his theory of a rule-governed language Searle made a distinction between regulative and constitutive rules. In his book An essay of philosophy of language he states that regulative rules regulate independently existing forms of behaviourà ¢Ã¢â€š ¬Ã‚ ¦ but constitutive rules do not merely regulate, they create or define new form of behaviour (Searle,1969). For example, take the rules of American football; the touchdown rule is constitutive versus the no taunting rule which is regulative. A second concept, prepositions, provide the content of the illocutionary act which can be used in different types of acts. For example, Lucy will you sit down Lucy, sit would you sit down Lucy? al l provide the same prepositional content even though they are different forms of illocutionary acts. In terms of meaning, Searle revised the ideas of Grice and proposed modification in insisting that not only is meaning rooted in the speakers intentions but also by a matter of convention (Searle,1969). Based on his ideas one can say that the speaker initially intends for the hearer to recognize his/her intention to produce that lectionary affect and secondly, he/she intends that this is indicated by the hearers understanding of the meaning words used in the context.   These intentions can only act jointly with conventions of words for affective communication (Elswyk,2014). The notion of promising is an action referred to as a performative. Searles theory of performatives is that some illocutionary acts can be performed by uttering a sentence containing an expression that names the type of speech act these are called performative utterances. He insisted on the importance of distinguishing between different kinds of performatives; utterances, verbs and sentences. For Searle, performatives can be used in different ways, one can use it to assert or make a declaration. For a speech act to achieve its purpose the correct conditions must be in place, these conditions are called felicity conditions. Thus, a sentence must be grammatical and felicitous to be performed correctly. Originally a concept by Austin, there are 3 types of felicity conditions; preparatory conditions, a sincerity condition and a fulfilment condition. Searle later refined this changing the fulfilment condition to essential condition and introduced a fourth condition called the propositional content condition. Consider this example:   I jokingly say to friends I know pronounce you man and wife I have not actually married them because I do not have the authority to these words to have the correct illocutionary force thus the speech act fails. The felicity conditions of marrying couples rely on the legal position of the speaker (Hogan, 2000). Searle offered characterizations of linguistic elements in attempt to give a clear depiction of the difference between one illocutionary force and another. There had been previous attempts by Austin to distinguish between such elements in which he established five basic acts; Verdictives, exercitives, commissives, expositives, behavitives. Searle ultimately believed that the taxonomy needs to be seriously revised because it contains several weaknesses. One major weakness being that Austin did not determine a clear principle or set of principles on which the taxonomy was based upon and thus there was overlap between categories (Searle,1976). Therefore, a new list of new categories he regarded as the basics of illocutionary acts were formed. Firstly; (1) declarations which effect immediate changes in the institutional state of affairs, I swear; (2) expressives which express a psychological state and how the speaker feels, e.g. congratulating; (3) commissives which is an act of getting the speaker to do something you require, e.g. threatening or promising; (4) directives which are attempt to get the addressee to do something, e.g. demanding. Finally; (5) assertives which represent the state of the situation, e.g. describing (Searle,1972). To summarise, Searles philosophic approach to speech acts proposes that speaking a language is a behaviour determined by constitutive rules. He further implies that one performs an illocutionary act by promising, directing and questioning and perlocutionary acts are affective if it has the correct effect on the hearer. These acts are governed by linguistic concepts and rules and successful communication can only occur if these are in place. Searle develops Austins ideas in a way that provides a clearer and in depth understanding of different kinds of speech acts and the role they play in speaking.

Language and Taboo Essay

Dear Sir or Madam, I am writing this letter to complain about the episode 3 from the Season 13 of Modern Family where the small girl Lilly uses the f-word over and over again. This is unacceptable and inappropriate! I as a parent don’t want my child to hear the vulgar language on TV. TV programs have a special kind of effect on the children. This is so because they find the TV actors to be their role models. They want to wear the same clothes, act the same way and even talk the same way – basically live up to them. That’s why the script writers of the Modern Family need to be use appropriate word to express the ideas. I fully acknowledge that the f-word was used on purpose. If there is no other way to make the show funny, but to use inappropriate words, then I am sorry. But you need to keep in mind that the show is for the whole family to watch. I am so loud about this issue because a serious problem rose up in our family after watching the episode. Me and my family were all sitting in our living room and watching â€Å"Modern family†. When Lilly dropped the f-bomb, my younger son started laughing hard. As soon as the episode finished, he got up and stated: â€Å"What a f****ing good show it was. It was f****ing funny†. I was left speechless. Me and my wife had an hour long talk with him to explain how bad the f-word is and that he cannot use it in any circumstances. After listening for the hour-long harassment he turned to me and kindly asked â€Å"Dad, why can’t I use that bad word if Lilly can? † Dear reader, do you see where I am leading to? Lilly just showed him that using the word is completely okay and that it makes people lough out of it. Lilly’s dad laughed at each every time she pronounced the word. This is not right. That shouldn’t have been the reaction from her dad. This made my younger son Erik think that using the curse language is natural and funny. After watching the last episode yesterday, he got even more interested in watching the next episode. He is anxiously waiting for it because there is a chance of learning some new â€Å"nasty† words. On the other side, as You can assume, I will not stand still and will not allow him to watch the next episode because it is inappropriate for his age. Apparently, one family after another will realize the impact of the show on their children and will stop viewing it. I am sorry to say but You will be at a loss. According to a study by a university, â€Å"children exposed to profanity in the media think that such language is normal, which may reduce their inhibitions about using profanity themselves†. The study has shown that the children who are exposed to the vulgar language more often are more aggressive verbally and even physically. I as a parent don’t want my son to be caught by police because of assaulting someone on the road. Also, Erik can be beaten up by some elder boys if they hear him swearing at them. If anything of this kind happens, the responsibility lies on You! According to another research at the University of Bristol, â€Å"Swearing provokes a physical stress response which will increase the blood pressure level†. If my son starts using the f-word over and over, he might have high pressure and become a physically misbalanced person. None of the parents would like their son or daughter to have high pressure because of watching â€Å"Modern Family†. â€Å"Modern Family† is a show which should reduce the pressure by easing the life. The whole point of the show is to show how the modern family is different from past and make jokes about it. But making a small girl swear gives a complete opposite impression. Being a parent in this situation is a very tough job. It is very important to say the right thing at that moment. If a wrong message is given, then the child may go out of control. We never faced any problems of this kind with our elder son and so it is the first time we are having such a serious and vital conversation at home. For the future episodes please use appropriate language so that we could sit with the whole family and watch the series together again. We used to enjoy doing it. But now I am afraid that we can’t do it anymore due to the fear of inappropriate language. We managed to erase the f-word from the head of our young kid this time, but I am afraid the next time we won’t be able to do it anymore. So, we would plead you to revise your scripts and remove all the inappropriate vocabulary out of it. It is a show for all of us and lets not make fun of the swear words and stay away from them. They are not needed. There are many other ways to make people laugh and I am sure that your editors will be able to come up with some better ways to make people laugh.

Nivea s Brand Architecture And Hierarchy Essay - 833 Words

†¢ For the NIVEA case, please answer the following questions: ââ€" ¦ What are the sources of Nivea’s brand equity? Image, uniqueness, and favorability are the sources of Nivea’s brand equity. Nivea means â€Å"snow white† in Latin. The famous NIVEA Creme blue tin with white lettering was a familiar sight in the world. Nivea is the first company introducing Q-10, an anti-aging enzyme, into skin cream. Nivea is also known as a complete caretaker of skin. It provides skin care products for the whole family. Most of the household use the product when they were in infants, but it is good for everyone in the family. Also, the price is very reasonable. ââ€" ¦ Evaluate Nivea’s brand architecture and hierarchy NIVEA is an universe brand. All sub brands are covered under NIVEA Creme. The Nivea brand has always been closely connected with consumers. NIVEA products are good for everyone in the whole household. Nivea is a truly global product, and its product are same everywhere. ââ€" ¦ Evaluate Nivea’s brand extension strategy Brand Extension is one of the new product development strategies. It can reduce financial risk by using the parent brand name. Nivea had used brand extension strategy to tap into new sets of consumers. Nivea is using umbrella branding strategy to introduce the sub brand products to the market. All sub brands are covered under NIVEA Creme. The advantage of using umbrella branding strategy is the capitalization on one single name. It also helps new productsShow MoreRelatedBrand Building Blocks96400 Words   |  386 PagesBRAND BUILDING BLOCKS Building Strong Brands: Why Is It Hard? It is not easy to build brands in today s environment. The brand builder who attempts to develop a strong brand is like a golfer playing on a course with heavy roughs, deep sand traps, sharp doglegs, and vast water barriers. It is difficult to score well in such conditions. Substantial pressures and barriers, both internal and external, can inhibit the brand builder. To be able to develop effective brand strategies, it is useful toRead MoreMarketing Management Mcq Test Bank53975 Words   |  216 PagesMarketing Management, 14e (Kotler/Keller) Chapter 9 Creating Brand Equity 1) The first step in the strategic brand management process is ________. A) measuring consumer brand loyalty B) identifying and establishing brand positioning C) planning and implementing brand marketing D) measuring and interpreting brand performance E) growing and sustaining brand value Answer: B Page Ref: 241 Objective: 1 AACSB: Analytic skills Difficulty: Easy 2) The American Marketing Association defines a _ _______ asRead MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 Pagesprofitability of a companys products and services. C) It focuses solely on attaining an organizations sales goals in an efficient manner. D) It is defined as the field that deals with planning and managing a business at the highest level of corporate hierarchy. E) It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. Answer: E Page Ref: 5 Objective: 2 Difficulty: Moderate 4) A social definition of marketing saysRead MoreInnovators Dna84615 Words   |  339 Pages 6:52 PM Page ii 100092 00 i-vi r1 rr.qxp 5/13/11 6:52 PM Page iii THE INNOVATOR’S DNA MASTERING THE FIVE SKILLS OF DISRUPTIVE INNOVATORS Jeff Dyer Hal Gregersen Clayton M. Christensen H A R VA R D B U S I N E S S R E V I E W P R E S S BOSTON, MASSACHUSETTS 100092 00 i-vi r1 rr.qxp 5/13/11 6:52 PM Page iv Copyright 2011 Jeff Dyer, Hal Gregersen, and Clayton M. Christensen All rights reserved Printed in the United States of America 10 9 8 7 6 5 4